Few sports can offer the drama, return on investment and the close connection with an engaged participant base that Cycling offers.
Recent research indicated that the average media exposure per UCI WorldTour team is $88.4 million, representing significant returns for sponsors in pro cycling. Team Sky have said that Tour de France exposure alone generated over $550m of equivalent advertising value to its sponsors last year….
ANZA Cycling won’t claim to reach numbers remotely near those. However, we do offer access to a very large, affluent, engaged member base in Singapore and the region (see below). We also offer great branding and engagement potential through prominent promotion on the club jersey, roadshows at club events, promotions on our Facebook page and the mighty RTI blog.
All of this can be achieved at relatively low sponsorship costs and so the ROI of sponsoring is very attractive.
If you’re aware of any companies (or even champagne lifestyle members!) that might be interested in getting involved in sponsoring ANZA Cycling for 2015 then do let the committee know & we’ll provide you more info on the potential costs and benefits.